How to Exploit Facebook for Resounding Marketing Success

Customer touchpoints are changing, with social media leading the race. Small businesses have the most to gain from this shift – if they only know how. There is enough content (tips, tricks, strategies, plans…) online, and offline, about social media and how to use it to make your business an overnight success. And yet, very few businesses seem to get it right. Let me adopt the skeptic’s view here: How important is social media really?…

"How to Exploit Facebook for Resounding Marketing Success"

5 Rules to Follow While Designing a Logo

Do you want to design a new logo for your business? Would you like to know the rules you must follow while designing one? The logo has always been an important component of branding a business. For years it has played a key role for branding websites and other forms of marketing material. But over the past decade it has become even more important due to the popularisation of social media and online marketing. Businesses…

"5 Rules to Follow While Designing a Logo"

App Automation – From Idea to the App Store In Half the Time

Once you have a few apps out in the app store and your business is gaining momentum, it’s very important to start outsourcing some of the tasks and giving the responsibility to someone else. I’m a big believer of only doing the parts of your business that you enjoy and are good at, and leave the rest to someone. Not only will that bring you the best results (we are usually pretty good at the…

"App Automation – From Idea to the App Store In Half the Time"

5 Top Tech Tools To Ace Hiring (& Why They’re Awesome)

Finding talent that is the best fit for a business can result in overwhelming days and sleepless nights, an uphill battle for recruiters still relying on ancient tools to proceed with their hiring missions. In this age of automation, technology has transformed the hiring landscape with tech savvy businesses already leading the race for best candidates- but wait, you can still catch up! Want to accelerate hiring and discover a side to HR that is…

"5 Top Tech Tools To Ace Hiring (& Why They’re Awesome)"

10 Tips For Cost Effective Website Security

Website security is of foremost importance in today’s world as more and more websites are getting added on the Web, and that is leading to security issues. Cyber-criminals are constantly honing their hacking skills to identify the vulnerabilities on the websites and make an attempt to breach the security. Automated scripts work to mitigate the security of the software programs that the websites rely on. Here are the top 10 tips to secure your website…

"10 Tips For Cost Effective Website Security"