Customers – It’s All About Wooing and Romancing Them

This post is about how first time entrepreneurs or managers just need to apply common sense to the way of doing business. To learn how to manage customers, you don’t need to attend seminars on topics like winning and retaining your customer, customer loyalty, how to run business effectively, being a CEO and not a manager, etc. When you sit in these seminars and listen to some speakers, you will often feel, “Oh heck ya, I…

"Customers – It’s All About Wooing and Romancing Them"

Entrepreneurial Paranoia – Only the paranoid survive?

I remember a few years ago at a customer’s house I was asked if I knew how to design web sites. I said I could do some myself or could arrange to hire developers for more complicated sites. I asked my customer what she had in mind and she replied that she had a business idea for a web site but didn’t want to say any more for fear of someone else using the idea.…

"Entrepreneurial Paranoia – Only the paranoid survive?"

So You Want To Start a Business: The Importance of Effective Marketing, Pt 2

Having a good solid foundation of marketing knowledge before you begin your business is important to keep you going. Reading a copy of Guerilla Marketing for the 90’s will give you the proper foundation you need to plan your marketing strategy effectively. As I said with the previous book I recommended, you don’t need the newest edition. Buy it if you want, but you will pay several times the price of the copy I just…

"So You Want To Start a Business: The Importance of Effective Marketing, Pt 2"

So You Want To Start a Business: The Importance of Effective Marketing, Pt 1

You may be working in the corporate world, working for a small company or maybe you are unemployed or taking a sabbatical. Whatever the case may be, there is plenty of opportunity for a person with motivation, determination and vigor to start a new business. I would add that it’s never been cheaper to start a new business. It can be argued that for would be entrepreneurs, there are more resources available right now at…

"So You Want To Start a Business: The Importance of Effective Marketing, Pt 1"

Entrepreneurship Is Tough – Here’s Why

I thought I would write an article on what I’ve found to be tough in being an entrepreneur. To balance it out, I’ll follow up with a different article on the positives. Interestingly enough, what I label as a con is really also a pro at the same time. What makes this business tough is the same exact thing which makes it exciting. On Your Own The first thing that comes to my mind when…

"Entrepreneurship Is Tough – Here’s Why"