We’ve all heard about the advantages of Facebook, Twitter, and even Vine. These are all popular social media websites that allow you to reach out to the audience of millions that exists on the world wide web. Doing so can benefit your personal blog or professional website in many ways.
In addition, entrepreneurs and the owners of small businesses can use these social media websites to get in touch with their potential or present customer or client base, helping them to get an edge over the competition– be it another small business or a bigger one.
So, why does everyone love social media so much? Well, one of everyone’s favorite aspects of using social media is that it often comes with free advertising and free authentication. People can find you just by searching related keywords or tags. Then, they can friend or follow you, often leaving comments on your page or sending you messages about their trials this far and tribulations after finding your product or service. This is a way for people to authenticate your business, which is similar to word of mouth in that it is often more trustworthy than some certificate. After all, who do people trust more than their family, friends, and coworkers?
These sites allow for fast response time, too, so there is really no reason not to have them. If something does go wrong, you can reassure clients or customers that it will be fixed as soon as possible. And, in the meantime, hold a free giveaway or offer a free service. See, customer service can be taken care of using social media, too.
However, there is another social media website that you need to know about. Its the hidden gem of social media, because it is rich in resources, but often neglected or left behind by online marketing campaigns who just don’t know its worth.
So, what is it? Its Tumblr.
Here’s a quick Q & A on Tumblr to get you up to speed on its value as a strong social media website, and its definitely one you should consider using.
What is Tumblr?
Tumblr is a social media website that operates on a “short blogging” platform. Everything can be done from an easy-to-use dashboard at the top of the page. Buttons on the side bar show your Posts, Followers, and Activity.
How do I start using Tumblr?
Go to the website and sign up. Be sure to include a profile picture, perhaps, your company logo, and choose a theme that works for you and the content you want to share. A professional theme will work best for your company’s needs, so that is one criteria to start with. However, you can customize your theme as needed, so the possibilities are endless.
What should I do to get the best out of my Tumblr?
To get the best out of your Tumblr, tag every post so that other Tumblr users can find and follow you. Then, interact with your users by posting contact and asking them to Ask a Question or Submit a Post. This is a great way to generate traffic, interest, and feedback for your business.